Our people

Gary Fereday

Gary  Fereday

Chief Executive 

Working closely with Council, Gary provides leadership to the organisation, ensuring we deliver our strategic and operational objectives. 

Louise Smart

Louise Smart

Professional Advisor

Louise provides professional advice for our members, supports the development of our guidelines and clinical input at a strategic level.

Dr Abimbola Badiora

Dr Abimbola Badiora

Finance Manager

Abimbola manages our finances and ensures compliance with statutory and financial reporting requirements.

Kate Peel

Kate Peel

Operations Manager

Kate manages our day-to-day operations and helps ensure we respond to our members and use members’ fees efficiently.

Alex McDonald

Alex McDonald

Communications and Professional Development Manager

Alex manages our communications function and develops our extensive CPD programme.

Dr Sue Holttum

Dr Sue Holttum

Research Officer

Sue provides support and advice to our members on research and the evidence base for art therapy.

Bettina Jensen

Bettina Jensen

Membership & Accredited Courses Manager

Bettina manages our membership function and helps process applications to our accredited courses.

Daniella Robbins

Daniella Robbins

Events Officer

Daniella is responsible for the delivery of a wide range of our training courses and events.

Federica Tomasi

Federica  Tomasi

Administrative Officer

Federica manages our email and phone enquiries and provides administrative support across membership, events and operations.

Tracey O'Neill

Tracey O'Neill

Scottish Officer

Tracey helps promote our activity in Scotland linking BAAT Scotland with our wider work streams and supports BAAT Scotland Council with member’s professional issues.

We make every effort to respond to your enquiries promptly. However, many of our team work part-time, and some only one day a week. We thank you for your patience if you don’t receive an immediate response.